




1200 Lake Shore Dr W, Ashland, WI, 54806
About This Home
With beautiful views of Chequamegon Bay and frontage on Highway 2, this turnkey business with lodging in Ashland caters to the thousands of tourists and fishermen that flock to the area throughout the year. Chequamegon Bay is also known as the "Gateway to the Apostle Islands" and is definitely the shining star of Lake Superior. Chequamegon Bay on Lake Superior is featured on countless TV shows every year and is a hub of activity for Charter Captains and fishing guides specializing in trout and salmon, smallmouth bass, walleye, and Whitefish. The Tackle and Bait Shop offers everything needed for a successful trip out on the lake, with a large selection of the latest tackle, as well as local featured art, Lake Superior fresh and smoked fish, apparel, and is a Costa Del Mar authorized dealer. For the traveling fisherman and tourists, River Rock Inn is rated number one on TripAdvisor, featuring "over the top" amenities. The River Rock Inn is known for it's comfort and cleanliness with some of the rooms providing kitchenettes. Outside, you'll find an outdoor grilling area and seating to enjoy the fresh Lake Superior air and beautiful views of the Bay after a day on the big lake. The Highway 2 "Lakeshore Drive" location funnels all the traffic on the Lake Superior Circle Tour directly past the Inn and customers from all over the country are welcomed regularly. The River Rock Inn's location is very convenient, near many local shops, groceries, and general supplies, as well as dining and entertainment. Other nearby small communities include Washburn and Bayfield which are also well known and a short drive from the Inn. The high-quality lodging, products, and services provided are well known in the Upper Midwest as a true adventure destination. Additional adjacent rentals can also be added to this sale for use as Vacation rentals, Airbnb, or additional businesses and are zoned Commercial/Residential.
Getting Around
Schools
Construction
Type & Style
- Home type: SingleFamily
- Property subType: Single Family Residence
Interior
Basement
- Area: 0
Features
- Finished area above ground: 0
Heating
- Heating features: Has Heating (Unspecified Type)
Interior Area
- Total structure area: 0
Property
Details
- Parcel number: 201000530000
- Lease amount: 0
Features
- Has view: Yes
- View description: Bay,Harbor,Lake,Scenic
- Has water view: Yes
- Water view: Bay,Harbor,Lake
Climate Risk is Financial Risk
Every home has a financial story beyond the listing price. Below, you’ll see the climate risks that could affect this property — and in Bills & Affordability, how those risks may influence repairs, insurance, utilities, and long-term value.
Biggest Threats for This Home
- Cold Wave
- Lightning
- Winter Weather
- Strong Wind
- Tsunami
How This Home’s Risks Compare
FEMA Declared Disasters Across Wisconsin Counties
Understanding the Costs
Financial advisors generally recommend spending no more than 30% of your gross household income on housing costs. In practice, many households stretch to 35% or beyond — especially in high-cost markets.
Estimated Costs Today
| Monthly | Annual | |
|---|---|---|
| Mortgage | $8,570 | $102,840 |
| Home Insurance * | $1,107 | $13,284 |
| Property Taxes | $1,836 | $22,032 |
| Electricity | $171 | $2,054 |
| Total | $11,684 | $140,208 |
Income You'd Need if You Spent...
Wisconsin FAIR Plan Programs
How Costs Could Change Over Time
Climate risk is quickly impacting all of the major home ownership costs. Adjust the growth rates and percentage of income spent on housing below to see how your housing costs could change over the next 10 years — and what income you'd need to keep up.
Comparing Against the Market
Price Per Sq Ft
vs Other Active Listings
Avg $/sqft
vs Homes Sold Last Month
Median $/sqft
Current Market Trends
Median Price Per Square Foot
The median price per square foot of homes sold in this area each month. Compare this to this listing's price per square foot to gauge whether the home is priced in line with recent sales.
Historicals for This Listing
Zestimate History ($/sqft)
Price History
| Date | Event | Price |
|---|---|---|
| 2026-04-10 | Listed for sale | $1,695,000 |
| 2006-10-18 | Sold | $180,000 |
